NYC Tourism
In collaboration with the agency, 2x4 and the in-house team at NYC Tourism, I worked to rebuild the NYC Tourism + Conventions brand from the ground up. Over the last 8 months, I’ve designed trade booth displays, out-of-home print and digital ads, wayfinding signage, social posts, infographics, annual reports, even the occasional cocktail menu.
2023
AGENCY: FREELANCE
Converse
Our brief was to create a dynamic system for Converse’s holiday launch that would be easy enough to implement seamlessly into their existing site. Our solution was a collage-motif that combined spot colors and textures inspired by this year’s featured products, all held together by a user-friendly grid system and playful typography.
AGENCY: LAUNDRY SERVICE
2023
Selwyn
Selwyn is a boutique platform that offers a range of curated products inspired predominantly by the Bauhaus. Originally, I was brought on to design an identity for the brand – I landed on Founders Grotesk (a modernization of an old Bauhaus favorite) and paired the typeface with unconventional geometric shapes and lots of breathing room. Below are samples from the website I’m currently designing.
AGENCY: FREELANCE
2024
Strong Roots
Under the design direction of Arnau Bosc (Design Director at Oberland and my best friend) I designed and managed production of dozens of Strong Roots “meals for one.” This required intense attention to detail in order to adhere to FDA guidelines while maintaining the integrity and simplicity of the brand.
AGENCY: OBERLAND
2021
Walmart
Under the creative direction of Patrik Bolecek and in collaboration with the global brand team, I created this playful identity for Walmart’s holiday campaign. During Covid when we couldn’t shoot anything, we leaned into graphics and illustration, repurposed the iconic spark as a bow and created a library of festive patterns to tie everything together on social.
AGENCY: PUBLICIS
2023
Identities
I really dig the process of exploring what a symbol wants to be, creating custom lettering or complementing a word or phrase with the perfect typeface to make it resonate.
2023
AGENCY: FREELANCE
